How to Create Google Ads: A Complete Guide For Beginners

By Jayesh | August 12, 2024 7:33 am

When you think of creating Google Ads, your ultimate goal is to reach more customers online. When the business environment is competitive and everyone is looking out for ways to boost their productivity, they take the help of a suite of AI design tools. But have you ever thought with so many tools and options available, it can be overwhelming to figure out where to start?

That’s why we’ve put together this guide—so you can learn how to create effective Google Ads with ease. Whether you’re a small business owner or someone new to digital marketing, this guide will walk you through the process, making it simple.

You can use our Google Ads Maker to create eye-catching ads without needing to be a professional graphic designer. This tool helps you design visually appealing ads and ensures they are tailored to your target audience, ensuring your message reaches the right people. If you prefer not to start from scratch, you can use a Google Ads Template to design your ads. This blog will guide you through how to explore the potential uses of the tool to create ads that drive results.

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Explore Google Ads Template

How to Create Google Ads Using Google Ads Maker (11 Simple Steps)

To use our tool, as mentioned in the intro, whether you are a beginner or have some experience, doesn't matter. However, knowing how to create Google Ads efficiently can make a significant difference in your marketing strategy. Hence, let's explore the steps to get you started with creating Google ads.

Step 1: Visit Appy Pie Design and Find Google Ads Maker

Begin by navigating to the Appy Pie Design website. Once there, locate the Google Ads Maker tool, designed to help you quickly and easily create a Google ad that meets your needs.

Step 2: Enter the Prompt to Generate Google Ads

When you’ve opened the Google Ads Maker, you’ll be prompted to enter some basic information about your ad. This could be a brief description of the product or service you want to promote, the target audience, or any specific message you want to convey.

Step 3: Explore and Select a Google Ads Template That Fits Your Vision

After entering your prompt, browse through the various templates available. Choose one that best aligns with your brand’s identity and the message you want to communicate. Selecting the right template is key to understanding how to create Google ads that are both visually appealing and effective.

Step 4: Sign Up or Log In to Appy Pie Design

To proceed with your design, you’ll need to either sign up for an account or log in if you already have one. This step is necessary to save your work and access additional features within the Google Ads Maker.

Step 5: Land on the Editor Page

After logging in, you’ll be directed to the editor page. This is where the magic happens! The editor page provides all the tools you need to customize your Google Ad, making it easier for you to learn how to post an ad on Google that stands out from the competition.

Step 6: Add Text to Your Google Ads Template

With your template open, start adding the text. Click on the designated text box and type in your ad’s message. This is where you’ll input your headline, description, and any other relevant information.

Step 7: Add Photos from Stock Photos (if you need to)

Enhance your ad by incorporating images. You can browse the stock photo library available within the tool and select images that support your ad’s message.

Step 8: Insert Elements into Your Google Ads Template Design

To further personalize your ad, add elements such as icons, shapes, or borders. These design elements can make your ad more visually appealing and help convey your message more effectively. Understanding how to make a Google advertisement that is both visually and textually engaging is vital for success.

Step 9: Upload Images If You Want to Add Your Own

If you have specific images that you’d like to use, you can upload them directly into your template. This option allows you to fully customize your ad, ensuring it perfectly matches the brand identity of your business.

Step 10: Click on Download

Once you’re satisfied with your design, it’s time to download it. Simply click the download button, which will allow you to save your ad and prepare it for posting.

Step 11: Download in Your Desired File Format

Finally, choose the file format in which you’d like to download your Google Ad. Options typically include JPG, PNG, or PDF. Select the format that best suits your needs, and your ad is ready to be uploaded.

Google Ads Design output

Pro Tip: If you're looking to streamline your workflow further, consider saving different versions of your ad in various formats. This way, you can test which design performs best.

Create Google Ads

Also Read: 11 Best AI Ads Generator in 2024

How to Post Your Google Ads and Run a Successful Campaign

Now that you’ve created your Google Ad, the next step is to post it and run a successful campaign. Posting your ad on Google and managing your campaign effectively is crucial for reaching your target audience and achieving your marketing goals.

Step 1: Sign in to Your Google Ads Account

To begin, go to the Google Ads website and sign in with your Google account. If you don’t have a Google Ads account, you’ll need to create one. This is a straightforward process, and once you’re in, you’ll be ready to post your ad.

Step 2: Start a New Campaign

After signing in, you’ll land on your Google Ads dashboard. Look for the “New Campaign” button and click on it. Also, you can use our Campaign Poster Maker to create relatable posters for your business marketing campaigns.

Step 3: Choose Your Campaign Goal

Google Ads will ask you to select a campaign goal, such as driving website traffic, generating leads, or increasing brand awareness. Choose the goal that best matches what you want to achieve with your ad.

Step 4: Select Your Campaign Type

Next, you’ll need to choose the type of campaign you want to run. Options include Search, Display, Video, Shopping, or App campaigns. For most beginners, a Search campaign is a great choice, as it allows your ad to appear in Google search results.

Suggested Read: 71+ Best Creative Ads Examples for Inspiration

Step 5: Set Your Budget

Setting your daily budget is crucial in managing your campaign’s cost. Determine how much you’re willing to spend each day, and Google Ads will help ensure that you stay within this limit.

Step 6: Define Your Target Audience

You’ll now need to specify who you want to see your ad. Define your audience based on factors like location, age, gender, and interests. The more precise you are, the more effective your ad will be.Also, you can use our Offer Flyer Maker to create offer flyers for your upcoming sale that you are creating ads for.

Pro Tip: Consider creating multiple ads targeting different segments of your audience to see which performs best.

Step 7: Set Your Keywords

Keywords are the terms that people will search for when they find your ad. Choose keywords that are relevant to your business and what you’re offering. Google Ads will provide suggestions, but you can also add your own.

Step 8: Use Your Created Ad

Now that you’ve designed your ad with Appy Pie’s Google Ads Maker, you can upload it to Google Ads.

Step 9: Set Your Bidding Strategy

Bidding determines how much you’ll pay for each click on your ad. Google Ads offers different bidding strategies, like manual bidding, where you set your own bids, or automated bidding, where Google optimizes your bids for you. Choose the strategy that best fits your goals and budget.

Step 10: Review and Publish Your Ad

Before your ad goes live, take a moment to review all the settings and details. Ensure that everything is correct and that your ad looks exactly how you want it. Once you’re satisfied, click “Publish” to post your ad.

Pro Tip: Keep an eye on your ad’s performance after publishing and be ready to make adjustments as needed.

Suggested Reads: Explore the 9 Types of Google Ads -A Comprehensive Guide

Conclusion

Creating and posting Google Ads may seem daunting at first, but with the right tools and guidance, it can be a straightforward and rewarding process. By using Appy Pie Design’s Google Ads Maker and following the steps outlined in this guide, you now know how to create Google Ads that are both visually appealing and effective.

Remember, the key to a successful Google Ads campaign lies in continuous monitoring and optimization. Don’t hesitate to make adjustments based on the data and insights you gather. With persistence and a clear strategy, you’ll be well on your way to mastering how to run a Google Ads campaign that achieves your marketing goals and helps your business grow.

Jayesh