Logo Color Combinations

45 Best Logo Color Combinations to Create Unique Logo Designs

Anupam Tiwari
By Anupam Tiwari | June 24, 2024 7:52 am

Choosing the right color combination for your logo is essential to making a strong first impression and effectively communicating your brand identity. A well-designed logo can instantly convey a brand's personality and values, and the colors you choose play a significant role in this. In this blog post, we'll explore 45 of the best logo color combinations that you can use for inspiration when creating or refreshing your brand logo. From classic and elegant color schemes for logos to vibrant and playful duotone pairings, we'll showcase a range of effective color palettes for logos.

And, with the help of AI design tools, you can now explore and create these color combinations more efficiently than ever before. So, whether you're a designer looking for fresh ideas or a business owner wanting to understand the power of color in branding, read on to discover the top logo color combinations and the psychology behind them.

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Logo color combinations are the specific pairings or groupings of colors used in a logo design to create a visually appealing and cohesive brand identity. A well-chosen color scheme for logo design can significantly impact how a brand is perceived, as colors evoke emotions and convey messages. Using a colorful palette logo can make your brand stand out and be more memorable.

Great color combinations for logos include classic pairings like black and white, complementary colors like blue and orange, and triadic schemes like red, yellow, and blue. Good logo color combinations ensure that the colors work harmoniously together, enhancing the overall design and making it visually attractive. Logo color combos are essential for creating a distinctive and effective logo.

Moreover, you can use Appy Pie's AI Logo Maker to experiment with various color combinations easily using generative AI. You simply need to describe the design and color scheme for your logo in a well-drafted prompt and the AI will generate an amazing logo within minutes.

Why are Color Schemes for Logos Important?

Have you ever wondered why logos come in specific colors? It's not just about aesthetics! Color schemes play an important role in shaping how people perceive your brand. Different colors evoke specific emotions and have cultural associations. Choosing the right colors for your logo can:

  • Grab Attention: Bold or contrasting colors can make your logo stand out, leaving a lasting impression on potential customers.
  • Communicate Brand Values: Colors can tell a story about your brand. Think of a green logo suggesting eco-friendliness or a blue one conveying trust and reliability.
  • Evoke Emotions: Warm colors like red or orange can create a sense of energy or excitement, while cool colors like blue or green can promote feelings of calmness or security.

So, choosing the right color scheme isn't just about making your logo pretty, it's about strategically crafting a visual representation of your brand identity.

How Many Colors Should You Choose for Your Logo?

Logo color combinations are crucial for creating a strong and memorable brand identity. A 2 color combination for logo design can provide a clean and professional look. Popular 2 color logo combinations include blue and white or black and yellow. These combinations are visually appealing and versatile, making them suitable for various industries.

You can opt for 3 color combinations for logos. This allows you to add depth and vibrancy to your design. Effective 3 color combinations include red, white, blue, green, yellow, and black. These combinations can help your logo stand out while maintaining a balanced and cohesive appearance.

You can use our Color Wheel Tool to experiment with different color combinations and find the perfect match for your logo. This tool simplifies the process, ensuring your logo's colors are harmonious and impactful.

Color is a silent storyteller. It shapes how we perceive the world and influences our emotions. We will now discuss various logo color combinations categorized by the message you want to convey:

Some Most Used Logo Color Combinations

These classic color combinations are widely used by iconic brands across various industries. They are chosen for their ability to convey specific emotions and messages effectively, making them a staple in logo design. Examples include blue and white for trustworthiness and red and white for boldness.

  • Blue & White: This combination signifies trustworthiness, security, and professionalism (e.g., Facebook, Twitter).
  • Red & White: These colors represent boldness, excitement, and energy (e.g., Coca-Cola, Netflix).
  • Black & White: This pairing conveys sophistication, elegance, and timelessness (e.g., Chanel, New York Times).
  • Yellow & Black: This combination reflects playfulness, optimism, and brand recognition (e.g., McDonald's, Ikea).
  • Purple & White: These colors embody creativity, luxury, and wisdom (e.g., Hallmark, Crown Royal).
  • Green & White: This pairing symbolizes growth, sustainability, and freshness (e.g., Spotify, Android).

Moreover, you can even use our Brand Logo Maker to create elegant logos that look classy and add great value to your brand identity. This tool uses generative AI to produce amazing brand logos that can hook anyone’s attention. 

Modern Logo Color Combinations

Modern color combinations bring a fresh and contemporary look to logo design. These pairings are perfect for brands looking to stand out with vibrant and trendy colors. Examples include teal and coral for energy and navy and yellow for a bold yet trustworthy vibe.

  • Teal & Coral: This combination is contemporary, vibrant, and energetic (e.g., Airbnb, Pinterest).
  • Navy & Yellow: These colors are bold, trustworthy, and optimistic (e.g., Snapchat, National Geographic).
  • Mustard Yellow & Gray: This pairing is modern, sophisticated, and understated (e.g., Kodak, The North Face).
  • Rose Gold & Black: These colors are luxurious, elegant, and trendy (e.g., Kate Spade, Barbie).
  • Mint Green & Charcoal: This combination is calming, refreshing, and professional (e.g., Dropbox, Evernote).
  • Lilac & Gray: These colors are tech-forward, calming, and sophisticated (e.g., Slack, Wix).

Suggested read: Learn how colors can shape your brand and the tools that can help

Vintage Logo Color Combinations

Vintage color combinations evoke a sense of nostalgia and timelessness. These colors are ideal for brands that want to project reliability and a classic touch. Examples include navy and gold for sophistication and forest green and cream for an earthy, timeless feel.

  • Navy & Gold: This combination is classic, sophisticated, and established (e.g., Rolex, Ralph Lauren).
  • Forest Green & Cream: These colors are earthy, timeless, and reliable (e.g., J.Crew, Land Rover).
  • Maroon & Gold: This pairing is luxurious, traditional, and prestigious (e.g., Harvard University, Hallmark).
  • Burnt Orange & Black: These colors are bold, vintage-inspired, and confident (e.g., Harley-Davidson, The Beatles).
  • Mustard Yellow & Navy: This combination is nostalgic, playful, and trustworthy (e.g., Kodak, The Home Depot).
  • Teal & Brown: These colors are earthy, vintage-inspired, and reliable (e.g., L.L.Bean, Tiffany & Co. (older logo)).

Serious Logo Color Combinations

Serious color combinations are used to convey professionalism, stability, and trust. These colors are often chosen by brands in industries such as finance, technology, and automotive. Examples include charcoal and silver for sophistication and navy and gray for competence.

  • Black & White: This pairing represents authority, power, and simplicity (e.g., New York Times, Montblanc).
  • Navy & Gray: These colors signify professionalism, competence, and trustworthiness (e.g., LinkedIn, IBM).
  • Dark Green & Black: This combination conveys stability, growth, and reliability (e.g., John Deere, Land Rover).
  • Charcoal & Silver: These colors are sophisticated, innovative, and high-tech (e.g., Tesla, Samsung).
  • Deep Blue & Gray: This pairing represents security, trust, and professionalism (e.g., J.P. Morgan, Ford).
  • Burgundy & Black: These colors signify luxury, quality, and tradition (e.g., Jaguar, Hallmark (current logo)).

Comic Logo Color Combinations

Comic color combinations are bold, energetic, and playful, making them perfect for brands targeting a younger audience or aiming to convey fun and creativity. Examples include red and yellow for high energy and blue and red for dynamic contrast.

  • Red & Yellow: This combination is bold, energetic, and eye-catching (e.g., Spider-Man, McDonald's).
  • Blue & Red: These colors are exciting, contrasting, and dynamic (e.g., Captain America, Superman).
  • Yellow & Black: This pairing is playful, fun, and attention-grabbing (e.g., Batman, Bumblebee).
  • Orange & Purple: These colors are vibrant, contrasting, and unique (e.g., Nickelodeon, The Simpsons).
  • Green & Purple: This combination is whimsical, creative, and unexpected (e.g., The Joker, Teenage Mutant Ninja Turtles).
  • Pink & Blue: These colors are playful, lighthearted, and youthful (e.g., Barbie, Hello Kitty).

Suggested read: Discover the best tips to create a good logo for your business

Logo Color Combinations for Peace

These color combinations are chosen for their calming and harmonious effects. They are ideal for brands associated with wellness, tranquility, and environmental causes. Examples include light blue and white for serenity and sky blue and lavender for a gentle, peaceful vibe.

  • Light Blue & White: This combination signifies tranquility, serenity, and purity (e.g., Dove, UNICEF).
  • Sky Blue & Green: Harmony, freshness, and balance (general usage for environmental and wellness brands).
  • Sky Blue & Lavender: These colors are calming, gentle, and peaceful (e.g., meditation apps, and spas).
  • Beige & Light Green: This pairing represents earthiness, balance, and serenity (e.g., environmental organizations).

Suggested read: For more ideas on harmonious and calming logo color combinations, explore our guide on choosing good luck color combinations to attract positivity.

Playful Logo Combinations

Playful color combinations bring joy, optimism, and youthfulness to a brand’s image. They are often used by brands in the entertainment, children’s products, and recreational industries. Examples include light pink and turquoise for cheerfulness and a rainbow gradient for inclusivity.

  • Light Pink & Turquoise: These colors are cheerful, optimistic, and youthful (e.g., children's brands, ice cream shops).
  • Peach & Mint Green: This combination is lighthearted, friendly, and inviting (e.g., cafes, and beauty salons).
  • Yellow & Light Blue: These colors are joyful, optimistic, and energetic (e.g., sports teams, toy stores).

Recommended read: A Comprehensive Guide to Logo Colors

Luxurious Logo Color Combinations

Luxurious color combinations exude elegance, sophistication, and timeless luxury. They are perfect for high-end brands looking to project an image of opulence and quality. Examples include black and gold for timeless elegance and navy and gold for classic prestige.

  • Black & Gold: This pairing represents elegance, sophistication, and timeless luxury (e.g., Chanel, Versace).
  • Navy & Gold: These colors signify classic luxury, prestige, and heritage (e.g., Ralph Lauren, Rolls-Royce).
  • Burgundy & Gold: This combination embodies opulence, tradition, and quality (e.g., wine brands, and high-end jewelry).
  • Black & Silver: These colors represent modern luxury, innovation, and sleekness (e.g., Apple, Tesla).

Also read: Learn the secrets to avoid bad logo design

Tech Logo Color Combinations

Tech color combinations are designed to reflect innovation, creativity, and reliability. These colors are commonly used by technology and digital companies to convey a forward-thinking and problem-solving approach. Examples include blue and green for growth and blue and purple for tech-forward creativity.

  • Blue & Green: This combination symbolizes growth, innovation, and reliability (e.g., Facebook, Spotify).
  • Blue & Purple: These colors represent tech-forward, creative, and problem-solving (e.g., Slack, Wix).
  • Black & Orange: This pairing signifies boldness, disruption, and cutting-edge technology (e.g., Halloween costumes).

You can even create your own logo color combinations using our Color Mixer tool. It enables you to mix two to four colors to produce new shades in seconds. 

Conclusion

Choosing the right color combination for your logo is an investment in your brand identity. By considering the message you want to convey and exploring these various options, you can create a logo that resonates with your target audience and leaves a lasting impression. Remember, color is a powerful tool; use it wisely to make your brand stand out!

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