Top 28 eCommerce Website Templates

By Neha Singh | May 9, 2024 10:55 am

In the world of online retail, your website is your shop window to the world. An inviting, well-designed, and easy-to-navigate eCommerce website can be the difference between a successful online business and a failing one. For those starting in eCommerce or looking to revamp their existing site, using a pre-made website template can be a great option. Templates offer a cost-effective and time-saving solution, providing a professional-looking design without the need for custom development.

Let's explore 28 of the best eCommerce website templates available, and highlight some key features to look out for when choosing the right template for your online store.

28 of the Best eCommerce Website Templates

Selecting the right website template is crucial for your business's success. A well-designed website can attract more customers, enhance user experience, and ultimately boost your sales. We've compiled a list of diverse AI eCommerce website templates to guide and inspire you. These templates are not only visually appealing but also feature-rich, offering a variety of functionalities to meet the diverse needs of online businesses. From modern to playful designs, this list covers a range of styles to help you create an appealing online store.

Clothing Store

The clothing store template offers a versatile and stylish design, perfect for fashion retailers. The homepage includes a 'Trending Collection' section, showcasing your clothing in action through lifestyle images. The color scheme can be customized to match your brand but often features neutral tones. The product pages provide a clear “Shop Now” option, fabric information, and multiple images, helping customers make informed purchasing decisions and reducing potential returns.

Accessories Store

The accessories store template is perfect for businesses selling fashion accessories, offering a sleek and elegant design. The homepage features a large banner image with a central product display, allowing you to showcase your latest collection or promotions. The menu bar is simplified, with a search bar and account icons, keeping the focus on your products.

This template also includes a news section and a "Featured Products" section, making it easy for customers to browse favourite accessories. The product pages are well-designed, with a clear layout for product images, descriptions, and reviews.

Children Clothing Store

For a fun and playful online store, the children's clothing store template is an ideal choice. This design features bright colors, capturing the joy and energy of childhood. The homepage includes a 'Fashion by Age' section, making it easy for parents and caregivers to find clothing for their children. It also incorporates popular fashion designs for children section, keeping your customers up-to-date with the latest trends and styles in kids' fashion.

Beauty Store

The beauty store template offers a sleek and glamorous design, perfect for businesses selling cosmetics, skincare, and beauty products. The color scheme is often neutral, creating an elegant and feminine aesthetic. The homepage includes a 'New Arrivals' feature, keeping customers up-to-date. This template also incorporates a 'Trending Products' section, showcasing your best-selling or most popular items.

Book Store

The bookstore template offers a classic and inviting design, perfect for businesses selling books and literary goods. The homepage features a shop-by-category section, allowing customers to browse different types of books, such as fiction, non-fiction, or children's literature. The color scheme is often warm and cozy.

This template includes a “Favourite Read” section, by providing a glimpse into the reading preferences of the website's team, this section encourages engagement and interaction with visitors.

Fashion Store

The fashion template offers a stylish and modern design, keeping up with the latest trends in the fashion industry. The homepage includes an “I’m looking for” section, allowing customers to browse through different categories. The color scheme can be customized but often features softer tones, letting your products shine. This template includes a “Best Selling” section, typically showcasing the items or products that have been the most popular among customers.

Pet Store

For animal lovers and pet owners, the pet store template is the perfect choice. This design features a fun and playful aesthetic, often incorporating pet-themed elements and colors. The homepage includes a “Shop by Pet Type” section, making it easy for customers to find products specific to their furry friends, whether they're dog lovers or cat enthusiasts. This template also incorporates a “New Collection”, encouraging customers to purchase cute and trending items for their pets.

Surfboard Store

The surfboard store template offers a unique and adventurous design, perfect for businesses catering to surfers and water sports enthusiasts. The homepage features a “Featured Products” section, showcasing the latest and greatest surfboards on the market. It also features a “New Arrivals” section, to keep customers up-to-date with trending products.

Electronic Store

The electronic store template offers a modern and sleek design, perfect for businesses selling the latest tech gadgets and devices. The homepage features a “Trending Products” section, showcasing the newest releases and providing detailed information about each electronic item. The color scheme is often black and blue, creating a futuristic feel. Customer reviews and ratings are also prominently displayed, helping potential buyers make informed decisions about their purchases.

Jewelry Store

The Jewelry Store template offers a sophisticated and elegant design, perfect for showcasing fine jewelry and accessories. The color scheme is often neutral or incorporates soft pastel tones, allowing the jewelry to shine. The homepage includes a “New Arrival” section, making it easy for customers to browse the newest jewelry styles and themes. This template incorporates a “Shop by Category” section, making it easy for customers to find products.

Antique Plants Store

For a unique online presence, the Antique Plants Store template is a perfect choice. This design features a vintage-inspired aesthetic, often with a soft and romantic color palette. The homepage includes a "New Arrivals" section, making it easy for customers to be updated.

This template also incorporates a "Featured Product" section, enabling customers to browse their favourite greenery, ensuring a pleasant shopping experience.

Shoe Store

The Shoe Store template offers a stylish and modern design, catering to footwear enthusiasts. The homepage includes a "New Arrivals" section, allowing customers to easily browse new sneakers, heels, boots, and more. The color scheme can be customized but often features neutral tones, letting your products take center stage. This template includes a "Trending Now" section, showcasing the latest trends in footwear fashion.

Workout Equipment Store

For businesses catering to fitness enthusiasts, the Workout Equipment Store template is a great choice. This design features a dynamic and energetic aesthetic, often incorporating dark colors and bold fonts. The homepage includes a section that allows customers to browse through equipment for strength training, cardio, or yoga and pilates.

Games Store

The Games Store template offers a fun and engaging design, perfect for businesses selling board games, card games, and puzzles. The homepage features a "New Products" section, allowing customers to easily find new games suitable for everyone. This template includes a "Today's Special" section, keeping customers up-to-date with the latest and most popular games on the market.

Furniture Store

The Furniture Store template offers a sleek and modern design, perfect for showcasing home furniture and décor. The homepage includes a shipping and payment options. The color scheme is often neutral, letting the furniture designs stand out. This template includes a "New Collection" section, allowing customers to browse furniture for their living room, bedroom, or dining room.

Home Decor Store

For those selling unique and stylish home decor, the home decor store template is a perfect choice. This design features a soft and elegant aesthetic, often with a neutral color palette, allowing your décor items to shine. The homepage includes a "New Collection" section, making it easy for customers to find new items that match their tastes. It also features a "Shop our Bestsellers" section, to make it easy for customers to find trending and best-selling products.

Stationery Store

The stationery store template offers a fun and creative design, perfect for businesses selling greeting cards, notebooks, office supplies, and arts and crafts materials. The homepage features a "Stationery Collection" section, allowing customers to easily find products for birthdays, anniversaries, or seasonal events.

Wood Collection Store

For a unique and rustic online presence, the wood collection store template is an excellent choice. This design showcases a warm and natural aesthetic, often with a brown and green color palette, highlighting the beauty of wood. The homepage includes a "Top Trending Products" section, making it easy for customers to find trending items which crafted from their favourite type of wood.

Women Sportswear Store

The women sportswear store template offers a dynamic and stylish design, catering specifically to female athletes and fitness enthusiasts. The homepage features a "Featured Products" section, allowing customers to easily find clothing and gear suitable for their favourite activities, such as yoga, running, or swimming.

Cookies Store

For a delightful and mouthwatering online presence, the cookies store template is a perfect choice. This design features a warm and inviting aesthetic, often incorporating soft pastel colors and delicious-looking images. The homepage includes a "Discover Our Culinary Delights" section, showcasing your signature or seasonal cookie creations.

Sunglasses Store

The sunglasses store template offers a sleek and trendy design, perfect for businesses selling the latest eyewear fashions. The homepage features a "New Arrivals" section, allowing customers to browse through different frame styles such as aviators, wayfarers, or round frames.

The template also features multiple images, showcasing the sunglasses from various angles and helping customers find their perfect pair.

Watch Store

The watch store template offers a timeless and elegant online presence. This design showcases a sophisticated and refined aesthetic, often with a black-and-gold color palette, highlighting the intricate details of each timepiece. The homepage includes a "Featured Products" section, making it easy for customers to browse watches from their favourite luxury or designer brands.

Coats Store

The coats store template offers a stylish and functional design, perfect for businesses selling outerwear and winter essentials. The homepage features a "Winter Collection" section, showcasing the latest trends and styles in coats and jackets.

Headphones Store

For an online store that's all about audio gear, the headphones store template is a great choice. This design features a modern and sleek aesthetic, often incorporating black and red colors. The homepage includes a "New Collection" section, showcasing the latest and most popular headphones on the market.

Trail Bike Store

The trail bike store template offers an adventurous and exciting design, perfect for businesses catering to outdoor enthusiasts and mountain bikers. The homepage features a "Featured Bikes" section, showcasing the latest and greatest trail bikes. The color scheme often incorporates earthy tones and vibrant accents.

The product pages provide detailed specifications, information about frame size and suspension, and customer reviews, ensuring outdoor enthusiasts make the right choice for their riding adventures.

Baby Cart Store

For a cute and playful online store, the baby cart store template is an ideal choice. This design captures the joy and warmth of parenthood with soft colors and adorable fonts. The homepage includes a "Best Seller" section, making it easy for new parents and caregivers to find strollers and baby gear suitable for their little ones' age and development stage.

Ceramic Store

The ceramic store template offers a unique and artistic design, perfect for businesses selling ceramic tableware, home décor, or pottery. The homepage features a "Shop by Collection" section, allowing customers to browse through different ceramic styles and themes. The color scheme is often neutral, letting the beauty of the ceramics take center stage.

Wheels Store

The Wheels Store template is a perfect choice for a dynamic and adventurous online presence. This design is often associated with freedom and movement, incorporating vibrant colors and bold fonts. The homepage features a "New Arrivals" section, allowing customers to easily find latest wheels and tires for their cars, trucks, or SUVs.

Get Your Own Template

In this fast-moving world, it’s important to have an online store to attract a wider audience and potential customers. If you haven't taken your business online yet, now is the time to take that step forward. With Appy Pie’s AI, no-code development platform, you can easily create a professional online presence.

Appy Pie’s eCommerce website builder empowers you to build your online business. Utilizing its drag-and-drop functionality and industry-specific AI eCommerce website templates, you can design a visually appealing and trustworthy website that stands out from the competition. It also offers domain and web hosting services, providing a comprehensive solution for your online venture.

What to Look for in a Good eCommerce Template

When choosing an eCommerce template, there are several key features you should look out for to ensure your online store is effective and provides a great user experience.

Visual Appeal

Choose a template that aligns with your brand image and appeals to your target audience. Consider the color scheme, font choices, and overall layout to ensure it reflects your business's personality and makes your products shine.

User-Friendly Navigation

Opt for a template with a straightforward and intuitive navigation menu. Customers should be able to easily browse your store, find what they're looking for, and make purchases without frustration.

Responsive Design

With the rise of mobile shopping, your eCommerce template must be mobile-friendly and responsive. This ensures your website looks great and functions well on all devices, providing a seamless shopping experience for your customers.

SEO-Friendly

Select a template that is optimized for search engines, helping your store rank higher in organic search results and increasing visibility to potential customers.

Customizable

A good eCommerce template should offer a range of customization options to ensure your brand stands out. This includes the ability to change colors, fonts, and layouts to match your brand identity and create a unique shopping experience.

Conversion Rate Optimization (CRO) Features

Your template should include features that encourage conversions, such as clear call-to-action buttons, a prominent checkout process, and trust signals like security badges and customer testimonials.

Conclusion

Choosing the right eCommerce website template is an important step in establishing your online store. Many platforms offer pre-made eCommerce website templates that have something unique for every business, whether you're a small startup or an established brand. All the eCommerce website templates listed above showcase the variety of designs and features available, and by considering the key features outlined, you can select a template that not only looks great but also provides a seamless and enjoyable shopping experience for your customers. Remember, your eCommerce website is often the first impression potential customers have of your brand, so choosing a well-designed, user-friendly template is a crucial step in building a successful online business.

Neha Singh