15 Most Popular Social Media Networks that will rule 2023
Social media has evolved from being just a casual platform to connect with friends and share pictures, to a powerful marketing tool that businesses can no longer ignore. Nowadays, social media sites are where it all happens. They provide an avenue for businesses to reach their target audience and connect with potential customers on a personal level. As social media has become an integral part of people's lives, it has also become an essential aspect of marketing strategies for businesses. Whe [...]
How to Get More Views on YouTube in 2021?
Its time to plan your YouTube strategy for 2021. YouTube is unlikely to make any major changes in the coming month, which makes it safe to plan for a change. YouTube made a lot of changes in its algorithm over the past year, which made getting views challenging. The current YouTube algorithm is relatively stable and, it does seem that the current trends aren’t going to change for the rest of 2021. While YouTube is still mired with controversy over its privacy policies, it does remain a rela [...]
YouTube Channel Design
YouTube being the second largest search engine in the world is no longer just a place to watch music clips. From videos of people eating and playing board games to vlogs on travel, consumers are using over 1 billion hours of YouTube video content daily. YouTube is also the perfect social media platform for you to promote your brand. To do this, you need to have high quality and relevant YouTube channel art for your channel. YouTube channel art consists of a YouTube banner and video thumbnail. Th [...]
10 Mistakes to Avoid While Marketing on Instagram
Who would have believed, Instagram could report more than a billion users. Isn’t that a great platform to set up credibility and grow your brand? When Social media influencers, smart entrepreneurs, celebrities and top brands are taking advantage of Instagram since it came into existence, why not you? You can create a free business profile on Instagram and promote your brand name. It takes a few easy steps to create your account and make it easily accessible to the users interested. Se [...]
Instagram Marketing for Your Brand – A Comprehensive Strategic Guide
Instagram set the Internet on fire when it was initially launched back in 2009. Almost a decade old now, it is one of the largest and most widespread social media websites. This makes it an excellent social media website for marketing your business. Instagram marketing is slightly different from other kinds of social media marketing. There are distinctively speaking two different ways to market your brand on Instagram checkout. While having an Instagram account for both kinds of marketing is [...]
50 Examples of Successful Facebook Ad Templates that Actually Work
Facebook is one of the best social media to advertise your brand and raise your brand’s reputation. Thanks to the versatility provided by Facebook’s ad interface, it gives advertisers hundreds of ways to efficiently market their brand. To learn more about Facebook advertising read our comprehensive guide to Facebook advertising. How to create attractive Facebook Ad Creatives? Your Facebook Ad creative comprises of two sections - visual and textual content. Hence, I am going to divi [...]
15 Mistakes Businesses make while Promoting their Brand through YouTube
Video marketing is becoming widespread and more affordable as it is advancing in technology and is easy to spread across the globe. Marketing videos require creativity and knowledge of human psychology. YouTube is hugely becoming popular leading to a lot of competition. YouTube is one of the biggest alternative, most popular websites in the world, which is what makes it an incredibly powerful and potential marketing tool to promote your business. As per studies, YouTube is also the second mos [...]
A Small Business’ Guide to Facebook Advertising
No matter what your opinion on Facebook is, one can’t deny that it is one of the best and the most affordable way to advertise your brand. Facebook has come a long way from its social media roots and settles in the Internet ecosystem as the dominant website to connect brands and people. Facebook advertising is not exactly easy since Facebook’s advertising model contrasts YouTube by a long shot.and the algorithm is quite simple and easy to understand. Facebook advertising is vastly customi [...]
5 Powerful Reasons Why You Need to Use Video Marketing
In this day and age, a business that doesn't use video marketing is like a teenager without a smartphone: very rare. Rapid shifts in modern technology have caused the marketing landscape to evolve with it. Many people seek dynamic, engaging forms of content. Most of us have watched at least one video (likely more) at some point today. If you're on the internet, especially a social media site, videos are nearly impossible to avoid. For marketers, this is a great opportunity. Social media, b [...]
10 Smart Ways to Grow Your Business Using LinkedIn
In the professional world, it's no secret that LinkedIn is one of the most powerful tools for networking with potential leads, business partners and other like-minded people in your industry. Beyond that, it offers traffic-generating content as well as a wealth of talent for hire. If you've spent time on LinkedIn but have struggled to see benefits for your business, there are plenty of strategies for you to try. Though it's technically a social network, the rules of the digital road are a bit [...]
How to Create a Company Page on LinkedIn to Promote Your Small Business?
Creating a LinkedIn Company Page is a valuable tool for businesses to promote products and services, establish a strong brand image, recruit quality talent and share informative insights or updates. With a user count in the hundreds of millions, LinkedIn is the top social media network for professionals across many industries, so many companies, especially those that sell business-to-business products and services, can benefit more from investing time and effort here than on other popular social [...]
7 Essential Business Podcasts for Entrepreneurs & Small Business Owners
Podcasts have always been a brilliant way to reach your audience. Most people like to assume that podcasts are a recent phenomenon but podcasts in essence have existed for over a 100 years. The generations prior to us have listened to podcasts before we did. They just called it radio. Before radio became the place to hear terrible music 20 times a day, it was the sole source of reliable information and also a place for quality entertainment value. Radio culture went strong into the 1980s but [...]
LinkedIn for Small Business: Everything you need to know
In this post we are going to talk about how to use LinkedIn for business and explain the potential of using social media platforms for small businesses and more. Here are the major topics we are going to talk about in the blog post. How to use LinkedIn for small business? How to promote your business on LinkedIn? How to use LinkedIn for Business Networking? How to increase followers on LinkedIn company page? Why use LinkedIn Business Solutions for your small business? Lin [...]
10 Reasons Why Your Small Business Needs A Podcast
No matter what business you’re in, competition is always there. May be your products or services are superior and cost-effective to other options available on the market, but people will not buy from you until they recognize you. It means having the best offer will not help you increase your bottom line. So rather than focusing on deals and offers, you should consider something new and effective in your marketing strategy. There are multiple digital marketing strategies that can help you [...]
How to Create an SRT File for Video Subtitles?
In this blog, I am going to talk about SRT files and how to make subtitles for a video. Anybody who has ever had to create subtitles for video knows the challenges and its impact on their video marketing strategy. With the rise of digital media, videos have emerged as a primary medium for communication. They captivate, inform, and entertain. Yet, their reach and effectiveness are amplified manifold with the addition of subtitles. These simple text overlays not only cater to those with hea [...]
How to start your own Podcast – The Ultimate Guide for Beginners
In this post we are going to talk about starting a podcast and give you a breakdown of the entire process from the scratch. This post covers the following topics: How to start a podcast? What you need to make your own podcast? How to record a podcast? How to edit your podcast? How to launch a podcast? How to make money from your podcast? The audience for podcasts is expanding and the reason for the popularity is the sheer convenience of accessing all that audio content [...]
15 Ways to Create Webinars that Convert and Drive Engagement
Have you ever thought why an increasing number of professionals are relying on webinars as a means to get in touch with their existing and new customers? According to research from InsideSales.com, 73% of marketing and sales leaders say webinars are one of the best marketing strategies to generate high-quality leads in no time. These days webinars have become a highly effective tool for communicating with target audience. Well, online webinars offer businesses or entrepreneurs with an opportu [...]
10 Blog Title & Idea Generators for Beginners
No idea how to start a blog? Struggling to find some interesting topic ideas? This post is the perfect solution to your stress as it lays out the top 10 blog title generators. It is natural to hit the proverbial bloggers’ block when you are stuck with the old topics and your creative faculties seem to have abandoned you. This is where web tools can help you come up with some brilliant blog post ideas. Before we get into the tools, let’s see what kind of an impact a headline has on t [...]
The Best Time to Post on Instagram, Facebook, Twitter, YouTube, and LinkedIn
Social media is the life and blood of the marketing strategies for an organization, particularly for small and medium-sized businesses. An active social media profile with relevant, informative, and engaging posts goes a long way in keeping the business at the top of the minds of the audience. But you can take it a step further and make your own social media app or website if you want. Appy Pie with its proprietary no-code technology is the answer to the oft-asked question of how to make a soci [...]
8 Ways your Well designed Mobile App can Increase your Business Revenue
It is one thing to launch a mobile app for your business, and another, to make it actually fulfill its purpose: Increase Revenue. If you are yet to join the bandwagon of including mobile apps as part of your marketing strategy, then you are missing out. In order to boost your sales and increase your business revenue, you have to put yourself where people are investing their attention on: With the increase in the number of smartphones, more people are choosing mobile applications over browsing [...]
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